What is Behavioral Analytics, and why do you need it?
Behavioral analytics is a type of analytics that provides information about how users behave inside mobile applications or websites. It goes beyond basic metrics like daily active users or pageviews, revealing how engagement with different features can lead to retention, conversion, and revenue.
Having Omaya in place makes your store/retail more transparent, as every action is documented. By merging this data, you can understand what processes are working, and which ones are costing your money and hours.