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[Real Time Analytics] Omaya – Uncover Valuable User Insights

What is Behavioral Analytics, and why do you need it?

Behavioral analytics is a type of analytics that provides information about how users behave inside mobile applications or websites. It goes beyond basic metrics like daily active users or pageviews, revealing how engagement with different features can lead to retention, conversion, and revenue.

Having Omaya in place makes your store/retail more transparent, as every action is documented. By merging this data, you can understand what processes are working, and which ones are costing your money and hours.

You need to understand why your users do what they do, so that you can improve your product to meet your business goals.

How Does Omaya works?

Every devices would transmit a Wi-Fi beacon signal every 2-8 seconds
Each Wi-Fi beacon carries a MAC Address which is unique to each device.
The signal strength of probes can give approximate location of each visitor.
The signal strength of probes can give approximate location of each visitor.